In Summer of 2022, I assisted the Cuely team with designing a gamified "Slay the Burnout Monster" campaign for their mental health and productivity app.
Below is the brainstorming board for incorporating gamification into their campaign.
The "Slay the Burnout Monster" campaign provided teams working in digital workspaces an incentive to take care of their mental health. The user would log their water, lunch, stretch, etc breaks and these would contribute to calming the Burnout Monster, which we designed to look like a dragon.
Over the course of the campaign, the Burnout Monster would calm down, and become tame to reflect taking care of your own mental health.
Some early icon tests for the "Slay the Burnout Monster"'s position on the app's interface.
The monster icon is still too busy-looking for my liking, especially compared to the other icons.
A series of crystal ball icon designs for the Insights page.
We were still workshopping the visual style of the gamified campaign. We aimed to have it mesh well with the existing, rounded modern style, but also have a distinct adventurous fantasy feeling to it.
A ton of monsters. We experimented with how hostile/cute we wanted the stages of the monster to be, all while treading between clean vector and fantasy-style art.
